Posted on by nimdaecomdm

100 Digital Marketing Tools – Features & Pricing

SEO & Search Marketing

  1. SEMrush
    • Main Feature: All-in-one SEO and competitive research platform
    • For: Digital agencies, SEO professionals, enterprise marketers
    • Starting Price: $119.95/month
  2. Ahrefs
    • Main Feature: Backlink analysis and keyword research
    • For: SEO specialists, content marketers, agencies
    • Starting Price: $99/month
  3. Moz Pro
    • Main Feature: SEO toolset with rank tracking and site audits
    • For: SEO professionals, small to medium businesses
    • Starting Price: $99/month
  4. Screaming Frog
    • Main Feature: Website crawler for technical SEO audits
    • For: SEO specialists, web developers, agencies
    • Starting Price: £149/year
  5. Google Search Console
    • Main Feature: Free SEO monitoring and optimization
    • For: All website owners, SEO beginners to experts
    • Starting Price: Free
  6. Ubersuggest
    • Main Feature: Keyword research and competitor analysis
    • For: Small businesses, content creators, SEO beginners
    • Starting Price: $29/month
  7. KWFinder
    • Main Feature: Long-tail keyword research with difficulty scores
    • For: SEO professionals, bloggers, small agencies
    • Starting Price: $29.90/month
  8. BrightEdge
    • Main Feature: Enterprise SEO platform with AI insights
    • For: Large enterprises, enterprise SEO teams
    • Starting Price: Custom pricing (typically $10,000+/year)
  9. Conductor
    • Main Feature: Content optimization and SEO insights platform
    • For: Enterprise content teams, large organizations
    • Starting Price: Custom pricing
  10. SpyFu
    • Main Feature: Competitor keyword and ad research
    • For: PPC managers, SEO professionals, small businesses
    • Starting Price: $39/month

Social Media Marketing

  1. Hootsuite
    • Main Feature: Social media scheduling and management
    • For: Social media managers, agencies, enterprises
    • Starting Price: $99/month
  2. Buffer
    • Main Feature: Social media scheduling and analytics
    • For: Small businesses, content creators, social media managers
    • Starting Price: $6/month
  3. Sprout Social
    • Main Feature: Social media management with advanced analytics
    • For: Mid-size businesses, agencies, enterprise teams
    • Starting Price: $249/month
  4. Later
    • Main Feature: Visual social media scheduling (Instagram-focused)
    • For: Content creators, small businesses, influencers
    • Starting Price: $25/month
  5. SocialBee
    • Main Feature: Social media scheduling with content categorization
    • For: Small to medium businesses, social media managers
    • Starting Price: $29/month
  6. Sendible
    • Main Feature: Social media management for agencies
    • For: Digital agencies, multi-client managers
    • Starting Price: $29/month
  7. CoSchedule
    • Main Feature: Marketing calendar with social media integration
    • For: Marketing teams, content marketers, agencies
    • Starting Price: $29/month
  8. MeetEdgar
    • Main Feature: Social media automation with content recycling
    • For: Small businesses, solopreneurs, content creators
    • Starting Price: $29.99/month
  9. Socialbakers (Emplifi)
    • Main Feature: AI-powered social media analytics and management
    • For: Enterprises, large brands, agencies
    • Starting Price: Custom pricing
  10. Brandwatch
    • Main Feature: Social listening and consumer intelligence
    • For: Enterprise brands, market researchers, agencies
    • Starting Price: Custom pricing

Email Marketing

  1. Mailchimp
    • Main Feature: Email marketing automation and design
    • For: Small businesses, e-commerce, beginners
    • Starting Price: Free (up to 2,000 contacts)
  2. ConvertKit
    • Main Feature: Email marketing for creators and bloggers
    • For: Content creators, bloggers, online educators
    • Starting Price: $29/month
  3. ActiveCampaign
    • Main Feature: Advanced email automation and CRM
    • For: Small to medium businesses, e-commerce
    • Starting Price: $29/month
  4. Klaviyo
    • Main Feature: E-commerce email marketing and SMS
    • For: E-commerce businesses, online retailers
    • Starting Price: Free (up to 250 contacts)
  5. Constant Contact
    • Main Feature: Email marketing with event management
    • For: Small businesses, nonprofits, local businesses
    • Starting Price: $12/month
  6. GetResponse
    • Main Feature: Email marketing with webinar integration
    • For: Small to medium businesses, online marketers
    • Starting Price: $19/month
  7. AWeber
    • Main Feature: Email autoresponders and newsletters
    • For: Small businesses, entrepreneurs, bloggers
    • Starting Price: $12.50/month
  8. Campaign Monitor
    • Main Feature: Email design and segmentation tools
    • For: Agencies, designers, medium businesses
    • Starting Price: $9/month
  9. Drip
    • Main Feature: E-commerce CRM and email automation
    • For: E-commerce businesses, online stores
    • Starting Price: $39/month
  10. SendinBlue (Brevo)
    • Main Feature: Email marketing with SMS integration
    • For: Small to medium businesses, multi-channel marketers
    • Starting Price: Free (up to 300 emails/day)

Content Marketing

  1. BuzzSumo
    • Main Feature: Content research and influencer identification
    • For: Content marketers, PR professionals, agencies
    • Starting Price: $119/month
  2. CoSchedule Headline Analyzer
    • Main Feature: Headline optimization and scoring
    • For: Content creators, bloggers, copywriters
    • Starting Price: Free
  3. Grammarly
    • Main Feature: Writing assistant and grammar checker
    • For: Content creators, marketers, all writers
    • Starting Price: $12/month
  4. Canva
    • Main Feature: Graphic design for non-designers
    • For: Small businesses, content creators, social media managers
    • Starting Price: Free (Pro: $14.99/month)
  5. Loom
    • Main Feature: Screen recording and video messaging
    • For: Content creators, educators, sales teams
    • Starting Price: Free (Business: $8/month)
  6. Hemingway Editor
    • Main Feature: Writing clarity and readability analysis
    • For: Content writers, bloggers, copywriters
    • Starting Price: $19.99 (one-time)
  7. Jasper (formerly Jarvis)
    • Main Feature: AI content generation and copywriting
    • For: Content marketers, agencies, copywriters
    • Starting Price: $49/month
  8. Copy.ai
    • Main Feature: AI-powered copywriting assistant
    • For: Marketers, small businesses, content creators
    • Starting Price: Free (Pro: $49/month)
  9. Surfer SEO
    • Main Feature: Content optimization based on SERP analysis
    • For: Content creators, SEO professionals, agencies
    • Starting Price: $89/month
  10. Clearscope
    • Main Feature: Content optimization and keyword research
    • For: Content teams, SEO professionals, enterprises
    • Starting Price: $170/month

Analytics & Data

  1. Google Analytics 4
    • Main Feature: Website traffic and user behavior analysis
    • For: All website owners, marketers, analysts
    • Starting Price: Free
  2. Adobe Analytics
    • Main Feature: Advanced web analytics and attribution
    • For: Enterprise companies, large marketing teams
    • Starting Price: Custom pricing
  3. Hotjar
    • Main Feature: User behavior analytics with heatmaps
    • For: UX designers, marketers, product teams
    • Starting Price: Free (Basic: $39/month)
  4. Mixpanel
    • Main Feature: Product analytics and user tracking
    • For: SaaS companies, mobile apps, product teams
    • Starting Price: Free (Growth: $25/month)
  5. Crazy Egg
    • Main Feature: Website heatmaps and A/B testing
    • For: Website owners, conversion optimizers, marketers
    • Starting Price: $29/month
  6. Kissmetrics
    • Main Feature: Customer journey analytics
    • For: E-commerce, SaaS, growth teams
    • Starting Price: $299/month
  7. Chartbeat
    • Main Feature: Real-time website analytics
    • For: Publishers, content teams, media companies
    • Starting Price: $9.95/month
  8. Segment
    • Main Feature: Customer data platform and integration
    • For: Developers, data teams, enterprises
    • Starting Price: Free (Team: $120/month)
  9. Amplitude
    • Main Feature: Product analytics and user insights
    • For: Product teams, growth marketers, SaaS companies
    • Starting Price: Free (Plus: $995/month)
  10. Google Data Studio (Looker Studio)
    • Main Feature: Data visualization and reporting
    • For: Analysts, marketers, agencies
    • Starting Price: Free

PPC & Advertising

  1. Google Ads
    • Main Feature: Search and display advertising platform
    • For: All businesses, PPC managers, advertisers
    • Starting Price: Variable (pay-per-click)
  2. Facebook Ads Manager
    • Main Feature: Social media advertising across Meta platforms
    • For: Social media advertisers, e-commerce, local businesses
    • Starting Price: Variable (pay-per-click/impression)
  3. Microsoft Advertising (Bing Ads)
    • Main Feature: Search advertising on Bing network
    • For: PPC managers, businesses targeting Bing users
    • Starting Price: Variable (pay-per-click)
  4. WordStream
    • Main Feature: PPC management and optimization platform
    • For: Small businesses, PPC beginners, agencies
    • Starting Price: $299/month
  5. Optmyzr
    • Main Feature: PPC automation and optimization tools
    • For: PPC professionals, agencies, large advertisers
    • Starting Price: $208/month
  6. AdEspresso
    • Main Feature: Facebook and Instagram ad optimization
    • For: Social media advertisers, agencies, e-commerce
    • Starting Price: $49/month
  7. SpyFu
    • Main Feature: Competitor PPC research and analysis
    • For: PPC managers, competitive researchers
    • Starting Price: $39/month
  8. iSpionage
    • Main Feature: Competitor ad intelligence
    • For: PPC professionals, competitive analysts
    • Starting Price: $59/month
  9. AdRoll
    • Main Feature: Display advertising and retargeting
    • For: E-commerce, growth marketers, small businesses
    • Starting Price: $36/month
  10. Perfect Audience
    • Main Feature: Retargeting and display advertising
    • For: E-commerce, online retailers, marketers
    • Starting Price: $49/month

Marketing Automation & CRM

  1. HubSpot
    • Main Feature: All-in-one marketing, sales, and service platform
    • For: Small to enterprise businesses, inbound marketers
    • Starting Price: Free (Starter: $45/month)
  2. Marketo
    • Main Feature: Enterprise marketing automation
    • For: Large enterprises, B2B marketers
    • Starting Price: $1,195/month
  3. Pardot
    • Main Feature: B2B marketing automation by Salesforce
    • For: B2B companies, Salesforce users
    • Starting Price: $1,250/month
  4. Mailchimp
    • Main Feature: Email marketing with automation features
    • For: Small businesses, e-commerce, beginners
    • Starting Price: Free
  5. Pipedrive
    • Main Feature: Sales CRM with marketing features
    • For: Sales teams, small to medium businesses
    • Starting Price: $14.90/month
  6. Keap (Infusionsoft)
    • Main Feature: CRM and marketing automation for small business
    • For: Small businesses, entrepreneurs, service providers
    • Starting Price: $79/month
  7. Autopilot
    • Main Feature: Visual marketing automation platform
    • For: Growth marketers, SaaS companies, e-commerce
    • Starting Price: $49/month
  8. Ontraport
    • Main Feature: Business automation platform
    • For: Entrepreneurs, small businesses, online marketers
    • Starting Price: $79/month
  9. SharpSpring
    • Main Feature: Marketing automation for agencies
    • For: Digital agencies, mid-market businesses
    • Starting Price: $449/month
  10. Zoho CRM
    • Main Feature: Customer relationship management
    • For: Small to medium businesses, sales teams
    • Starting Price: $12/month per user

Conversion Optimization

  1. Optimizely
    • Main Feature: A/B testing and experimentation platform
    • For: Product teams, growth marketers, enterprises
    • Starting Price: Custom pricing
  2. VWO
    • Main Feature: A/B testing and conversion optimization
    • For: Marketers, UX teams, e-commerce businesses
    • Starting Price: $199/month
  3. Unbounce
    • Main Feature: Landing page builder with A/B testing
    • For: Marketers, PPC specialists, growth teams
    • Starting Price: $90/month
  4. Leadpages
    • Main Feature: Landing page and lead generation tools
    • For: Small businesses, entrepreneurs, marketers
    • Starting Price: $49/month
  5. Instapage
    • Main Feature: Enterprise landing page platform
    • For: Enterprises, agencies, performance marketers
    • Starting Price: $299/month
  6. ClickFunnels
    • Main Feature: Sales funnel builder and automation
    • For: Online entrepreneurs, course creators, e-commerce
    • Starting Price: $127/month
  7. ConvertFlow
    • Main Feature: Lead capture and conversion tools
    • For: Growth marketers, SaaS companies, agencies
    • Starting Price: $29/month
  8. OptinMonster
    • Main Feature: Lead generation and popup creation
    • For: Bloggers, e-commerce, small businesses
    • Starting Price: $9/month
  9. Sumo
    • Main Feature: Website optimization and lead capture tools
    • For: Website owners, bloggers, small businesses
    • Starting Price: Free (Pro: $39/month)
  10. Hello Bar
    • Main Feature: Website notification bars and popups
    • For: Small businesses, bloggers, marketers
    • Starting Price: Free (Elite: $29/month)

Video Marketing

  1. Wistia
    • Main Feature: Business video hosting and analytics
    • For: Businesses, marketers, video creators
    • Starting Price: Free (Pro: $99/month)
  2. Vidyard
    • Main Feature: Video marketing and sales platform
    • For: Sales teams, marketers, enterprises
    • Starting Price: Free (Pro: $19/month per user)
  3. Vimeo
    • Main Feature: Video hosting and streaming platform
    • For: Creatives, businesses, video professionals
    • Starting Price: $7/month
  4. Animoto
    • Main Feature: Video creation and editing tool
    • For: Small businesses, marketers, social media managers
    • Starting Price: $8/month
  5. InVideo
    • Main Feature: Online video editor with templates
    • For: Content creators, marketers, small businesses
    • Starting Price: Free (Business: $15/month)
  6. Loom
    • Main Feature: Screen recording and video messaging
    • For: Remote teams, educators, sales professionals
    • Starting Price: Free (Business: $8/month per user)
  7. Camtasia
    • Main Feature: Screen recording and video editing software
    • For: Educators, trainers, content creators
    • Starting Price: $199.99 (one-time)
  8. Adobe Premiere Pro
    • Main Feature: Professional video editing software
    • For: Video professionals, content creators, agencies
    • Starting Price: $20.99/month
  9. Final Cut Pro
    • Main Feature: Professional video editing for Mac
    • For: Video editors, content creators, filmmakers
    • Starting Price: $299.99 (one-time)
  10. DaVinci Resolve
    • Main Feature: Professional video editing and color correction
    • For: Video professionals, filmmakers, colorists
    • Starting Price: Free (Studio: $295 one-time)

Influencer Marketing

  1. AspireIQ
    • Main Feature: Influencer marketing platform and campaign management
    • For: Brands, agencies, marketing teams
    • Starting Price: Custom pricing
  2. Upfluence
    • Main Feature: Influencer discovery and campaign management
    • For: E-commerce brands, agencies, enterprises
    • Starting Price: $1,000/month
  3. Klear
    • Main Feature: Influencer analytics and campaign tracking
    • For: Brands, agencies, PR professionals
    • Starting Price: Custom pricing
  4. Creator.co
    • Main Feature: Influencer marketplace and campaign tools
    • For: Brands, startups, small businesses
    • Starting Price: $119/month
  5. GRIN
    • Main Feature: Influencer relationship management platform
    • For: E-commerce brands, beauty brands, fashion companies
    • Starting Price: Custom pricing
  6. Traackr
    • Main Feature: Influencer relationship management
    • For: Enterprise brands, global companies
    • Starting Price: Custom pricing
  7. BuzzGuru
    • Main Feature: Influencer analytics and campaign management
    • For: Agencies, brands, marketing teams
    • Starting Price: $89/month
  8. HypeAuditor
    • Main Feature: Influencer analytics and fraud detection
    • For: Brands, agencies, influencer marketers
    • Starting Price: $299/month
  9. Socialbakers Influencer Marketing
    • Main Feature: AI-powered influencer discovery
    • For: Enterprise brands, large agencies
    • Starting Price: Custom pricing
  10. NeoReach
    • Main Feature: Influencer marketing automation platform
    • For: Enterprises, agencies, global brands
    • Starting Price: Custom pricing